Digital and mobile advertising technology: the real value of Airpush.
 |
| istockphoto.com |
At Connectikpeople.co, we are
always excited to talk about digital and mobile advertising technology. This time,
Connectikpeople.co has captured a new momentum into the mobile space. This is AirX,
a new private mobile ad exchange.
This result is the fruit of a
partnership between, and OpenX provider of digital and mobile advertising
technology. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with
Airpush’s ad network of more than 120,000 active Android apps.
Connectikpeople.co can observe
that, new partnership has created one of the largest
pools of mobile apps that
can be accessed programmatically.
The new AirX exchange will include GPS-derived location data; array of demographic;
contextual data; push notification ads and in-app banners, video, rich media,
native and other new mobile ad formats. A note of 8 out of ten rewards this
partnership which can energize digital and mobile advertising space.
