Henceforth Facebook via WatsApp is the king of mobile messaging app industry: stakes and opportunities.

Pending, to receive the regulatory approvals, and following the failure to buyback Snapchat, Facebook has entered to the definitive agreement to acquire WatsApp, one of the most popular mobile messaging app.

Well positioned, in Asia, WatsApp generates about 450 million monthly active users worldwide, 70% of those people active on a given day; Messaging volume approaches the entire global telecom SMS volume; and currently adding more than 1 million new registered users per day.

WatsApp combined to Facebook Messenger, mean that, Mark Zuckerberg is now the king of the mobile messaging app industry with more than 800 millions monthly active

users worldwide.

With this acquisition Facebook also positions itself as a strong digital company, becoming a great Google’s rival in terms of ads revenue on mobile, where the company has generated more 50% of its recent revenues.

Regarding the new acquisition WatsApp will continue to operate independently and retain its brand and WhatsApp co-founder and CEO Jan Koum to join Facebook Board of Directors.
Facebook acquires WatsApp for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares.

Connectikpeople.co recalls that this agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.