Mobility, Cloud, Big Data and Social Business Underpin Continued Australian ICT Spending, according to IDC.



This is obvious that, the way we consume content, work, communicate, monitor our health, live in our homes, and travel will be inextricably linked by the technologies. Meaning that, new trends like Internet of things, Big Data, cloud, mobile, and social Cloud services, will be at the heart of existence.
This week, Connectikpeople.co has captured a new study from IDC (‘’Australia Telecommunications 2014 Top 10 Predictions’’), which predicts that 2014, will continue to see some growth in the Australian telecommunications industry.
According to the study, this growth will be primarily driven by the technologies related to Big Data, cloud, mobile, and social Cloud services consumption.
IDC expects to see a shift from bring your own device (BYOD) to choose your own device (CYOD). The primary driver behind this is the complexity of delivering, managing and supporting mobile applications on the breadth of devices chosen and
owned by the end user employee.
‘’The CYOD model will help enable them to mobilise their business processes and deliver tangible business value to the organisation. BYOD will not go away, but without CYOD enterprises will continue to struggle to reap the benefits from these types of initiatives as the costs, including the costs of securing the devices and content as well as supporting the users, far outweigh the perceived productivity benefits’’.  
Connectikpeople.co can also observe that:
·        Telecommunications service providers (SPs) and equipment suppliers will see significant changes based on the increasing role of software-defined everything, especially software-defined networks (SDNs),
·         Users will have greater choice not only in what products they purchase but also in how they design and build their networks to support application workloads,
·        Incumbent vendors will have to strike the right balance between responding to customers' calls for change, while defending their installed base and protecting investments in existing product portfolios. As a result, there will be a need for vendors and channel partners (resellers and integrators) to deliver SDN professional services, involving both consulting and implementation, to enterprise customers across a broad spread of vertical markets,
·         Vendors and the channel will generate additional revenue from SDN professional services, while customers would benefit from the value such third-party services could bestow ,
·        IT expenditure is also changing, not only will purchasing decisions and budgets move increasingly away from IT towards other line-of-business (LOB) managers, but also from capex to opex, with shorter ROI cycles ,
·        As cloud, Big Data, mobility and social business become more strategic to organisations roles such as "Director of Mobility" to oversee all aspects of mobility strategy and a role such as "Chief Data Scientist" will arise within those organizations ,
·        Significant changes and delays will occur in the National Broadband Network (NBN) in Australia, based on the policies outlined by the new government, elected in Australia in September 2013 ,
·        New categories of devices will become increasingly important through the year, with most attention being paid to the many sensors and other devices powering the Internet of things (IoT), and wearable technology, and The Internet of Things can be a daunting concept to many organisations, as it will fundamentally change life as we know it.

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