IP geolocation technology used to enhance advertising targeting capability: the real value of eXelate.

When it comes to smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers, progressively eXelate becomes one of the key, within this industry.

 As, a unique objective reference for modern organizations and professionals, when it comes to Tools, Supports and Solutions for drawing value in their daily activities, Connectikpeople.co congrats eXelate for having deployed the NetAcuity Edge™ local geolocation technology across the company’s product suite, with the goal to enhance advertising targeting capabilities for users.

Meaning that, eXelate can now provide anonymous user location information as standalone targeting criteria. Location can be combined with demographics, to enhance targeting capability and advertising effectiveness.

Connectikpeople.co recalls that, Xelate’s data platform aims to provide accurate, actionable, agile data and analytics on online household demographics, purchase

intent, and behavioural propensities.