Open API Strategy for Paid Media Solution: Oracle paves its way with advertising platform Kenshoo, Nanigans and SHIFT.

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We talk about paid social media capabilities for modern marketers to develop comprehensive Social CRM.

As, a unique objective reference for modern organizations and professionals, when it comes to Tools, Supports and Solutions for drawing the value-added in their daily activities, Connectikpeople.co, encourages Oracle to continue provide its customers, a choice in their social advertising technology options.

Meaning that, henceforth Oracle Social Cloud with its new open API strategy for paid media solutions, delivers integration between Oracle’s Social Relationship Management (SRM) platform and the partners’ technology to enable connection and collaboration between content creation and management in SRM. (Here is a demo

here).

Kenshoo, Nanigans and SHIFT solution providers in the advertising technology space have been chosen (criteria including platform capabilities, technology innovation, strategic partnerships with major social networks, customer base and scale capabilities), for the experimentation.