Tablets and Phablets market in India: the growing popularity of phablets is likely to obstruct the growth in the tablet category.

If more often the markets are similar, in terms of tastes, offers, and consumers, it is also obvious that, each market includes its own specificities as determining factor, when it comes to consumption.  

Our interest for the India leads us to observe that, for a price conscious market like India, it is about owning a combination device, meeting the needs with one device instead of two.

As, a unique objective reference for modern organizations and professionals, when it comes to Tools, Supports and Solutions for drawing the value-added in their daily activities, Connectikpeople.co, has captured the IDC's Worldwide Quarterly Tablet Tracker data for CY 2013.

According to this index, the overall India Tablet shipments for CY 2013 stood at 4.14 million units representing a year-on-year growth of 56.4% over CY 2012.

IDC forecasts that, the overall Tablet market will remain flat in CY 2014.

The screen size trends highlights that, there has been a growing acceptance for tablets

with screen size of 8 < 9 inch.

With 18.7% market share, Samsung outperformed its competitors with strong presence in 7 < 8 inch screen size. Despite a dominating presence, the vendor has scaled down its volumes owing to changing market dynamics.

With 8.9% market share, Micromax retained its rank, primarily due to their value for money proposition and concerted marketing efforts

With 7.5% market share, Apple has shown significant growth in 7 < 8 inch screen size despite its niche positioning. iPad Mini was noted to be well accepted by the market, supported by installment payments for consumers.