With Auction.com, Google Capital unveils progressively its colors.

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Recently launched with the goal to invest in the mature companies that use technology to change the way people experience the world, Google Capital brings a $50 million investment in Auction.com for expanding their industry leadership.

Henceforth, Auction.com can tap into Google deep expertise in digital marketing and mobile to boost its visibility and commercial presence. Previously Google Capital invested in Survey Monkey, Lending Club and Renaissance Learning.

Google Capital joins other strategic shareholders in Auction.com including Starwood Capital Group, Starwood Property Trust, Stone Point Capital and funds managed by affiliates of Fortress Investment Group. Founded in 2008, Auction.com has sold nearly

$20 billion in assets since 2010.

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