Mobile financial services in Africa and the Middle East: the real value of Orange Money.
Compared to its concurrent MTN Mobile Money (nearly
13 million subscribers, in 2013 and available in 12 countries), Orange Money
has reached its 10 millionth customer, and the service is now
available in 13 countries: Botswana, Cameroon, Côte d’Ivoire, Egypt (under the
name Mobicash), Guinea, Jordan, Kenya, Madagascar, Mali, Mauritius, Niger,
Senegal and Uganda.
Pending, to reach its critical
50 million subscribers, Orange announces more than 2.2 billion euros processed
in 2013. Orange Money is progressively appreciated in Côte d’Ivoire, where
nearly 40% of all Orange customers have an Orange Money account.
When it comes to Mobile
financial services, as a global must-attend landmark for digital transformation
for the companies of all sizes, Connectikpeople.co recommends services that fit very well with lifestyles in countries where only a minority
of inhabitants have bank accounts yet the majority have a mobile phone.
Connectikpeople.co recalls
that, after opening account, user has access to three types
of services:- send and receive money by phone;
- remote payment for goods and services,
- Financial services (wire money to and from a bank account, pay wages, etc).
In terms of ecosystem of services and partnerships, Connectikpeople.co is
seduced to see that, Orange recently launched several projects:
- Orange Money International Transfer for mobile-to-mobile money transfers between Côte d’Ivoire, Mali and Senegal.
- a partnership with Visa in Botswana, aims to give Orange Money subscribers easy access to new transaction options at Orange outlets, online and in licensed vending machines, and more.
