Retrieve critical data captured through online social games to make faster, smarter business decisions.
Thanks to Active Digital who allows us to capture
this experience likely to inspire some among you. As you can imagine, we are at
the early stage of big data adoptions and applications, but already this trend (big data and
analytics) is at the foundation of all the megatrends happening today, from
social to mobile to the cloud to gaming.
In this industry, Talend, paves its way as a global big data
integration software. This Santa Monica-based
company has been selected by Buffalo Studios to retrieve critical data captured through their games.
Connectikpeople.co recalls that, Buffalo Studios, a subsidiary of Caesars
Interactive Entertainment (CIE), has millions of monthly active users,
generates lots of data and uses these data to make content, marketing and
product decisions after reviewing
reams of data and analytics.
Henceforth with Talend, the company expects to capture new
data instrumentation points, and retrieve critical data necessary to make
smarter business decisions.