Track and analyze social activity for advertisers: Viacom and Mass Relevance pave their way.

Until now, it remains widely difficult to engage people through social media advertising campaigns. Facebook and Twitter are working to capture a large audience with a set of new mechanisms like a large display format, and more. The stake here is how to create actionable, engaging and visually

stunning experiences.

When it comes to social media measurement platform, Connectikpeople.co recommends to advertisers, to focus on comprehensive data and analysis.

As part of our global commitment, as a must-attend landmark for the digital transformation, Connectikpeople.co scrutinizes in real-time what happens at Viacom Inc, and MassRelevance. We hail the new alliance between both companies. Henceforth, Connectikpeople.co is eager to see the evolution of EchoGraph, a social media measurement platform that will track and analyze social activity for advertisers.

Mass Relevance, which recently merged with Spredfast, will work exclusively with Viacom to measure earned media generated by Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube in real time.

The philosophy behind the solution is quite clear: “true accountability and the full story of how custom campaigns carry their brand messages across the social sphere.”

Connectikpeople.co observes that, the EchoGraph social analytics platform will support Viacom Echo (a custom content to deliver measured earned media for advertisers). Thank to Active Digital.