Alcatel ONETOUCH PIXI Smartphone progressively finds its success in Africa& Middle East: stakes, Actors, Figures, challenges and opportunities.

ALCATEL ONETOUCH PIXI 2 smartphone

When it comes to internet penetration in Africa and in the Middle East, the rates remain acceptable, but the trend shows that, things move very fast if, services and devices are contextualized and respond to the local realities.

In Africa, even  in the South Africa republic, Nigeria, Cameroon, and Egypt, the market remain dominated by the feature-phones from Asia.

The high-end smartphones like Samsung Galaxy, iPhone and Blackberry remain elitist. As we can observe across the world the adoption of the affordable devices is growing very fast. This market is dominated by Samsung with its broad line of products. Blackberry with its Z3, targets this market from Indonesia. Lenovo the Chinese marker has launched Moto E. Apple seduces its fans with iPhone 5c and with an existing

policy around the iPhone 4.

Microsoft seeks its way, but Alcatel has found a set of partners in Africa such as Orange and MTN to capture this market.

Its flagship and affordable device ($60), the ALCATEL ONETOUCH PIXI Smartphone paves its way in Africa & Middle East.

With the original ALCATEL ONETOUCH PIXI, Orange and MTN improve their services across Africa & Middle East.

The recent launch of the ALCATEL ONETOUCH PIXI 2 smartphone follows this trend and the proliferation of the 3G and the 4GLTE in Africa& Middle East represent a big opportunity for this French based-maker to capture a real market share, when it comes to affordable smart devices and objects.