Predictive capabilities and mobile functionality that can help marketers maximize both impact and revenue: Adobe Analytics, stakes and advices.

Our interest for the Adobe Summit EMEA, the Digital Marketing Conference , held in LONDON, leads us to capture new capabilities for Adobe Analytics, that aim to help marketers make smart, data-driven decisions to drive ROI.

Connectikpeople.co observes that, Adobe Analytics has extended its solution with live stream predictive marketing decision trees, new mobile app analytics and Apple iBeacon support.

When it comes to online marketing solutions, as a must-attend landmark for digital transformation for the companies and organizations of all sizes, Connectikpeople.co recommends the most integrated solutions, which are flexible, comprehensive and

seamless.

Henceforth with the New Adobe Analytics functionality , marketers can  have access to the full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Adobe Media Optimizer.

With the new decision trees in Adobe Analytics, marketers can predict decisions a customer will make and influence whether they will buy a product or service, watch a video, or take another desired action. 

The Unified segment builder can help quickly discover, create, preview and manage high-value audience segments through the new, segment builder. Audience segments are easily created by dragging and dropping key variables, such as gender, region, average order value, and more.  

Mobile app analytics aims to enable marketers to move their customers from mobile websites to high-loyalty app experiences and attribute app usage activity to their campaigns.

And Analytics for Apple iBeacon can enable marketers to deliver personalized content or offers to consumers on their mobile devices while they are shopping, browsing a trade show floor, or otherwise moving through the environment connected to iBeacons.