American consumers’ knowledge about the Internet of Things: figures, facts, realities and stakes.
Our unique experience of the Internet of Things (IoT) allows us to progressively observing that, many people
are unfamiliar with the term ‘Internet of Things’ but they are excited when the
technology is explained and by the promise of this technology.
When it comes to the Internetof Things (IoT), clearly, we talk about technologies that connect “smart”
devices and everyday electronic objects to you and the Internet to share inter alia,
information, improve living conditions and drive new applications.
As part
of our global commitment, we have captured for you the results
of SOASTA ‘s first Internet of Things
Survey, which shows that nearly three out of four (73 percent) Americans admit
to being unfamiliar with the Internet of Things (IoT).
According to this study, the most highly anticipated applications of
internet-enabled consumer technology include:
- Cars : 39 %
- Smart home appliances : 34%
- Heart monitors : 23 %
- Pet monitors (e.g., GPS tracker) : 22 %
- Fitness devices : 22 %
- Child monitors : 20 %
- Toys : 19 %
- Drones : 18 %
- Glasses : 15 %
- Clothes : 15 %
- Sports equipment : 9 %
Nearly all Americans (77 %) think that IoT can improve any activity. Almost
half of Americans (47%) say IoT would help them stay healthy, and 46 percent
say it would help them save energy, for example by reducing their carbon
footprint. Other answers included:
- Working out : 31%
- Work : 29 %
- School : 28 %
- Updating friends and colleagues : 17%
- Babysitting : 16 %
- Religious services :8 %
- Dating : 8 %
When Americans were asked which SciFi story most accurately reflects the
promise of the next wave of technology, including IoT and cloud computing, the
respondents’ overwhelming favorite was Star Trek (12%), followed by The Jetsons
(9 %). Other top choices included:
- Minority Report : 5%
- 1984 : 5 %
- Her : 5 %
- Wall-E : 5 %
- Total Recall – 4 %
- X-Men : 3 %
- The Terminator – 3 %
- Star Wars : 3 %
- Blade Runner :1%
- Battlestar Galactica : 1%
- 2001 :1 %
Connectikpeople.co soon RetinkNow® observes that the survey was conducted
online within the United States by Harris Poll on behalf of SOASTA from May
28-30, 2014
among 2,051 adults ages 18 and older. 
