Send targeted emails to customers; easily track ROI: Emma and Shopify pave their way.

In our personalized-driven world, increasingly people, companies and organizations are interested by services and products that meet their needs in real-time. This trend is boostered by the Big Data and Analytics technologies and its affiliates.

Henceforth Emma, a provider of email marketing software collaborates with Shopify by letting Shopify retailers using Emma for email marketing sync customer data to better target key customers, track marketing ROI and automate email messaging.

This means that, with Emma’s Shopify integration, retailers can:

·        organize customer sales data into lists within Emma,

·        Retailers can have data needed to communicate with the right contacts at the right time,

·        Provide marketers the ability to see what messages are working and adjust their communication strategies accordingly,

·        Automate key messages,

·        set up emails to automatically send based on a change in customer data,

·        connect sales to the overall ROI of email marketing efforts.

Connectikpeople.co soon retinknow®, recalls that, Emma for Shopify is a free

application available in the Shopify app store.