Advertising management software, Solutions for digital programmatic sell-side platforms: the real value of WideOrbit.
In our digital-driven world propelled by the
mobility, it is always exciting to see how media
companies can manage their advertising business more efficiently and
profitably, from proposal to receipt of cash, across all media platforms via
any sales method, from direct sold to programmatic.
Connectikpeople.co soon #Retinknow® always
recommends comprehensive media management solutions including unified platform
handling all ad sales, both linear and digital.
In a context where, a set of
media companies struggles to manage the transition from traditional media
models to the future where content is delivered any time on any device, Connectikpeople.co soon #Retinknow® invites providers
of advertising management software for media companies, and providers of
solutions for digital programmatic sell-side platforms, to use their combined
knowhow in real-time optimization, data management, user experience, operations
and quality, to offer a solid full service, holistic solution to both
publishers and broadcasters.
Connectikpeople.co soon #Retinknow®, hails the
powerful efforts deployed by WideOrbitInc., one of the key providers in the advertising management software industry
for media companies.
April 30th,
WideOrbit acquired Fivia, a company based in Paris, France that provides a digital sales and
operations platform for premium media. June 9th, WideOrbit acquired Abacast, a provider of streaming, live and on demand ad insertion and monetization
solutions for digital audio headquartered in Vancouver, Washington.
Henceforth Admeta is the third company that WideOrbit has acquired, in its
ongoing goal to expand its digital offering for major media companies and
provide the most comprehensive media management solutions globally for premium
publishers. This means, inter alia, leverage Admeta’s advanced optimization
technology across programmatic solutions for both broadcast and digital.
Connectikpeople.co
soon #Retinknow®, recalls that, founded in 2002, Admeta aims
to provide sophisticated yield optimization solutions that can help premium
publishers significantly improve digital revenue. Admeta’s core functionality
includes Artificial Intelligence-based learning, dynamic floor pricing, full
premium programmatic support for private marketplaces and Deal ID.
