Advertising management software, Solutions for digital programmatic sell-side platforms: the real value of WideOrbit.



In our digital-driven world propelled by the mobility, it is always exciting to see how media companies can manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic.
Connectikpeople.co soon #Retinknow® always recommends comprehensive media management solutions including unified platform handling all ad sales, both linear and digital.
In a context where, a set of media companies struggles to manage the transition from traditional media models to the future where content is delivered any time on any device, Connectikpeople.co soon #Retinknow® invites providers of advertising management software for media companies, and providers of solutions for digital programmatic sell-side platforms, to use their combined knowhow in real-time optimization, data management, user experience, operations and quality, to offer a solid full service, holistic solution to both publishers and broadcasters.

Connectikpeople.co soon #Retinknow®, hails the powerful efforts deployed by WideOrbitInc., one of the key providers in the advertising management software industry for media companies.
April 30th, WideOrbit acquired Fivia, a company based in Paris, France that provides a digital sales and operations platform for premium media. June 9th, WideOrbit acquired Abacast, a provider of streaming, live and on demand ad insertion and monetization solutions for digital audio headquartered in Vancouver, Washington.

Henceforth Admeta is the third company that WideOrbit has acquired, in its ongoing goal to expand its digital offering for major media companies and provide the most comprehensive media management solutions globally for premium publishers. This means, inter alia, leverage Admeta’s advanced optimization technology across programmatic solutions for both broadcast and digital. 

Connectikpeople.co soon #Retinknow®, recalls that, founded in 2002, Admeta aims to provide sophisticated yield optimization solutions that can help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID.

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