Help app developers build better apps, reach the right users, and explore new revenue opportunities: the real value of Yahoo.
Historic, real-time and forecasted figures, trends, stats,
and predictions around mobile technologies, mobile applications, and mobile content
and devices are quite exciting. More and more the mobility is at the heart of
our daily activity as professionals, student or as a household manager.
Yahoo is crossing a critical period since the
arrival of Marissa Mayer, when it comes to revamp this company, with mobile as the center of everything they do.
In this dynamic, a set of technological and strategic acquisitions have
been made. But we are still waiting the fruits of these acquisitions, which
certainly will be spread out in time.
In the wake of the Q2 earnings last
week, Connectikpeople.co soon #Retinknow®, can observe that Yahoo mobile usage
is growing. Nearly 450 million
mobile monthly active users came to Yahoo, a 36% increase year-over-year.
The recent acquisition of Flurry demonstrates the willingness of Yahoo!, when
it comes to help developers build
better apps, reach the right users, and explore new revenue opportunities.
Henceforth, Yahoo and Flurry focus
on:
1.
personalized app experiences,
2.
Critical and great analytics
products ,
3.
Effective mobile advertising solutions for
brands seeking to reach their audiences and gain insights across desktop and
mobile.
Since 2008, Flurry has built a solid ecosystem delivering
the platform and insights to help developers optimize and personalize their
apps: about 170,000 developers use Flurry Analytics; Flurry sees app activity
from 1.4 billion devices monthly; Flurry sees 5.5 billion app sessions per day
and nearly 8,000 publishers monetize with Flurry.
With Yahoo, these assets we will have access to more resources to speed up
the delivery of great products that can help app developers build better apps,
reach the right users, and explore new revenue opportunities.