Measure content and ad effectiveness, an application management software, and a cloud-based payment management company.

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SimpleReach, (Founded in 2012, a content marketing startup based in New York), has raised $9 million in a Series A round led by MK Capital with participation from Atlas Venture, Village Ventures and High Peaks Venture Partners. Connectikpeople.co soon #Retinknow®, recalls that, SimpleReach helps marketers and publishers measure content and ad effectiveness, giving content a predictive score that indicates social media potential. SimpleReach will use the new funds to continue building out content marketing analytics tools.

Taulia, (Founded in 2009, a cloud-based payment management company based in San Francisco), has raised $27 million in a Series D round led by QuestMark Partners with participation from existing investors Trinity Ventures, Matrix Partners, Lakestar and DAG Ventures. Taulia provides web-based invoicing as a service to large corporations and rewards suppliers with discounts for speeding up payments. Taulia has raised over $62 million to date and will use the new funding to continue signing corporate clients and expand into Asia.

AppDynamics, (Founded in 2008, an application management software company based in San Francisco), has raised a new round of $170 million, adding $120 million in equity to a $50 million debt round announced in June. The latest funding was led by Battery Ventures, ClearBridge Investments, and Sands Capital with participation from current investors Greylock Partners, Lightspeed Venture Partners, Kleiner Perkins Caufield & Byers and Institutional Venture Partners.

If unfamiliar, Connectikpeople.co soon #Retinknow®, recalls that, AppDynamics helps businesses monitor applications to detect performance problems and will use the latest cash to accelerate sales and expand internationally.