Mobile Data Services: here is what soon #Retinknow® recommends to mobile operators.

It is clear that, until now, mobile voice remains the main driver of the total revenue from mobile operators, but with the proliferation of the LTE services, the surge uptake of mobile video, the increase of mobile capabilities, the sophistication of a set of sensors, the high proliferation of cloud services, the sophistication of the multifunction messaging apps and the native adoption of the social media across the world, soon #Retinknow® recalls that,  Mobile data revenue will become the main driver of the total mobile revenue very soon.
This means mobile operators need to be proactive when it comes to the market trend by leveraging emerging technologies such as Internet of Things (IoT), Big Data, Social and Cloud, in order to continue to grow and stay competitive. They also need to maximize their network capacity to enhance user experience.

Because, higher speed and lower latency of LTE will enhance user experience, hence retaining existing users and attracting new users from competitors.

According to
International Data Corporation (IDC) Mobile Service Tracker 2H 2013, in countries with mature market such as Australia and South Korea, mobile data revenue has surpassed mobile voice and became the main driver of the total revenue. In Malaysia, although mobile data revenue is growing steadily, mobile voice still accounts to 60% of total revenue.


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