New Oracle Data Cloud and Data-as-a-Service Offerings: stakes and opportunities.

As a must-attend landmark for the end-to-end digital transformation for the companies, and public sector of all sizes, Connectikpeople.co hails the in-depth willingness of Oracle, when it comes to help enterprises and organizations to fuel their competitiveness (innovate, speed time-to-market, create new products and services, generate new revenues) with valuable insights and intelligence from the structured and unstructured data from multiple sources.

By combining BlueKai Audience Data Marketplace and other Oracle data services to create Oracle Data Cloud, a platform that provides users, access to data-as-a-service (DaaS) offerings, including Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) and Oracle Data as a Service for Social (Oracle DaaS for Social), Oracle , once more can  help business users drive smarter, more informed decisions across the enterprise.

With Oracle Oracle DaaS for Marketing, marketers can have access to a vast and diverse array of anonymous user-level data across offline, online and mobile data sources. 

Oracle DaaS for Social, (in limited availability), can deliver categorization and enrichment of unstructured social and enterprise data. This means, Oracle DaaS for Social applies text analysis to extract the meaning and context of the content, with the goal to empowering enterprises to take appropriate actions on insights from massive amounts of unstructured data.