Wearable health and fitness activity trackers: trends, stakes and key players: BodyMedia, FitBit, FitLinxx, and Gruve.

There is a great excitement around the health and fitness activity trackers industry; in terms of adoptions, health programs, and number of providers. But it is also obvious that, this excitement recedes rapidly like the initial infatuation around these devices.

The main reason is the lost of interest; then the key factors identified contributing to why consumers lose interest are: wearability, mobile application challenges, device look and feel, and informational challenges.   

This means that:

• Education of the benefits of using fitness and activity trackers will play an important role in deploying health and wellness programs that incorporate wearable devices,

• Providers of these technologies need to create sustained interest among consumers to continue using these devices and their accompanying health applications, 

• Careful attention must be paid to program design to ensure ongoing consumer engagement and successful outcomes,

• Advancements in wearable technologies that address current usability issues will help to enhance the consumer experience and encourage ongoing and consistent use.

Connectikpeople.co  has captured for you two new reports from IDC.

The first report entitled “Vendor Assessment: Consumer Engagement , Fitness Activity Trackers, Improving Health One Step at a Time,” (HI249519) examines the consumer market for wearable fitness and activity trackers and profiles four companies that are working with healthcare organizations to incorporate their products and services into the healthcare organizations' health and wellness programs.

 

The second report, “Perspective: The Consumer Experience, Why Consumers Stop Using Fitness Trackers,” (HI249613), provides insights on why consumers stopped using their fitness and activity trackers.

Connectikpeople.co , observes that, healthcare organizations looking to incorporate wearable devices into their wellness programs can use the findings of this survey to understand the common challenges associated with consumer adoption of wearable devices and develop strategies to overcome them.