Mobile Experience Management platform : realities, recommendations and solutions.

In our digital-world, the mobile is henceforth at the core of our minute-to-minute activities. The mobile-video consumption proliferates; people more and more use social media; messaging apps and the mostly of services are now and will be available via your mobile.

This means inter alia users deserve sophisticated experience, in terms of services, technologies, security and accessibility.

When it comes to Mobile Experience Management (MEM) platform for mobile app analytics, personalization, and testing, Connectikpeople.co encourages and recommends marketers to focus on: 

• the ability to target app users with the right in-app messages at the right time, platforms that can help them to communicate dynamically with ,

•   The following Formats including slide-in messages, pop-ups, and screen takeovers,

•  Platforms that let them more easily customize the look and feel of their in-app messages to ensure campaign and brand consistency,

• Platform to analyze, personalize, and test in-app messages and ensure that the most engaging messages are targeted to the right users at the most opportune time,

• Platform that can help them, immediately determine if a message is improving engagement or not,

•  Technology that can also target messages to different mobile app user segments based on demographic and behavioral data, and then A/B test the effectiveness of different messages within those audience segments to see which delivers the best results,

• All-in-one analytics, testing and marketing automation solution that can make it possible for mobile teams to create highly personalized and compelling user experiences in real-time without writing code.

Connectikpeople.co recalls that, the purpose with these recommendations is to help marketers to provide tailored in-app messages, and deliver messages when they’re most likely to drive conversions.

Artisan is one of the key playrs of this industry and aims to empower organizations of all sizes to unleash the full potential of their mobile apps, drive mobile engagement, and dramatically improve their return on mobile.