Shift from (SMS and MMS) to over-the-top (OTT) applications (such as Weibo, Facebook, YouTube, WhatsApp and more): stakes, threats, and recommendations.

It is henceforth obvious and clear; the proliferation of the 3G and 4G LTE infrastructures and technologies drives the high consumption of mobile videos, social media and the new IT convergence. This trend is global, meaning that, traditional mobile services revenue such as voice and SMS decline, while mobile data consumption continues to climb rapidly.

In this context, Connectikpeople.co, reminds that, shift from traditional data platforms (Voice, SMS and MMS) to over-the-top (OTT) applications ( Facebook, weibo, YouTube, Skype, WhatsApp and more), is a very challenging situation for mobile operators who need to build up a sustainable strategy to capture the great benefits of this trend. Not only through higher data bundles, but create new streams of revenue growth by creating new business and deliver new customer experiences. 

Increased opportunities from businesses that are using mobile devices for specialized applications are unmatched. 

Mobile operator should remind that, investments in network capabilities are required and connectivity is no longer enough to provide revenue growth.

It is time, for mobile operators to form the great partnerships and train their salesforce to be able to sell mobile solutions to different verticals instead of just selling connectivity.