The Middle East and Africa (MEA) Internet advertising’s market: recommendations, trends, key platforms, actors and outlooks.

The trend is global, but in Middle East and Africa (MEA), Connectikpeople.co, soon #Retinknow is particularly seduced by the leapfrogging capabilities of small and medium-sized enterprises (SMEs), when it comes to leverage low-cost options such as Google Adwords or Facebook Ads to target their customers.

Previously viewed as the safeguard of large organizations with significant resources and large addressable markets, it is henceforth obvious that, the world of advertising is experiencing a dynamic transformation across the Middle East and Africa (MEA).

This shift is driven inter alia by:

·        Growing  economies and concerted government initiatives,

·        Innovative low-cost new advertising models facilitated by rising Internet adoption ,

·         It is no longer absolutely necessary for businesses to have huge funds at their disposal in order to hire expensive advertising agencies or marketing firms,

·        The overall improvement in economic activity,

·        Infatuation inspired by social networks, video and music on-demand,  

·        Growing privileged circumstances enabling consumers to purchase more mobile devices with Internet connections,

·        Falling data tariffs,

·        The MEA region is characterized by a young demographic with an average age of 20–28 years (WHO, 2012),

·        The young population is driving a connected culture,

·        Progressively, a large proportion of the population increasingly chooses to go online for their information, social networking, and entertainment needs.

This infatuation leads or attracts more and more advertisers to use advertising formats such as 'mobile search' and 'mobile display’.

According to IDC, the 'online display' and 'online search' formats will continue to attract the highest levels of spending with plenty of scope for even more growth.

Therefore, to help mitigate lack of clarity among organizations around the different Internet advertising options, Connectikpeople.co, soon #Retinknow, recommends to ad publishers to invest in generating awareness of the different advertising possibilities that are available online, particularly in relation to the flexible pricing and payment options that can be tailored to meet an organization's specific budget and needs.