A Move Beyond traditional customer relationship management (CRM); according to SAP.

In our mobile-driven world, it is clear that everyone needs and wants personalized experiences across channels. B2B and B2C companies need to provide real-time, consistent, contextual and relevant experiences to their customers regardless of channel, device or their position.

In this context, SAP SE promises a fresh approach likely to transform customer engagement anytime, anywhere, from any device at any point in their journey.

This fresh approach announced relies on several cloud-based services namely: SAP® solutions for customer engagement, including the omni-channel hybris platform and the SAP Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement solutions.