A Move Beyond traditional customer relationship management (CRM); according to SAP.



In our mobile-driven world, it is clear that everyone needs and wants personalized experiences across channels. B2B and B2C companies need to provide real-time, consistent, contextual and relevant experiences to their customers regardless of channel, device or their position.
In this context, SAP SE promises a fresh approach likely to transform customer engagement anytime, anywhere, from any device at any point in their journey.

This fresh approach announced relies on several cloud-based services namely:
SAP® solutions for customer engagement, including the omni-channel hybris platform and the SAP Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement solutions.

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