Here is how to place bets on one particular technology or approach to mobile payments.
It is more and more exciting to observe the wealth of mobile payments tools
and technologies available and in development.
As usual the most complicated is the appropriation of these emerging trends
by the end-users.
From one market to another, a set of realities emerge arguing that:
- Most payments for physical goods are still made using the traditional ecommerce environment;
- The future of mobile payments belongs to apps, which interact with smartphone hardware components to enable superior user experience;
- Financial institutions, wallet providers, retailers, and mobile network operators are trying to take advantage of in-app payments;
- End-users do not have a strong desire to pay with mobile phones ;
- Investments still going on into contactless infrastructure ;
- Banks will gradually start offering host card emulation (HCE) based mobile payments through their own mobile banking applications;
- Retailers wishing to offer mobile payments as part of their own apps have no choice but to experiment with non-NFC technologies.
Based on these realities, Connectikpeople.co, soon #Retinknow recommends that,
before placing bets on one particular technology or approach to mobile
payments, it is essential to understand its rolling stone, limitations and
potential.
