Customer relationship management beyond the sales cycle and traditional interaction channels.
In our new digital era where, companies now engage with their customers in
a very different manner; where they advertise in a very different way; where
customer retention is important as sales, we need flexible, scalable, seamless,
secure and comprehensive CRM solutions that covers every single interaction
along the customer lifecycle, offering an end-to-end, multi-channel approach
that can provide valuable insight, context and information throughout the
entire customer lifecycle.
Connectikpeople.co, soon #Retinknow, talks about sales force automation;
customer information stored in a centralized place accessible by every
customer-facing member of the organization, we talk about analytical tools to
help companies measure and improve their customer-related activities in
real-time.
Therefore, a new CRM beyond the sales cycle and traditional interaction
channels, means:
- Engage the Right Prospects;
- create a hub for all customer-related information;
- External integrations to increase the customer insight into online marketing ROI;
- The right customer assistance at the right time via phone, email, chat or social media;
- Measure and improve key steps along the customer lifecycle;
- Build dashboards and KPIs that relate multiple pieces of data from their CRM and other external systems;
- Identify the most important opportunities or any active prospects that might be coming back to the company’s website for more information and further consideration;
- real-time information about the people visiting a company’s website (such as location and referrer);
- Personalized service and, at the same time, target the most valuable website visitors according to their on-site behavior;
- Seamlessly convert a website visitor into a contact or opportunity;
- Allow companies to monitor their social media presence across the major social media channels: Facebook, Twitter, LinkedIn and Google+.
Connectikpeople.co, soon #Retinknow, also recalls that it is critical to reach the right audience at the right time
with the right content and enable companies to collaborate on their
content strategies and plan every step along the way.
Zoho CRM Plus paves its way within this vertical.
