Social monitoring tools: stakes and recommendations.

The web-traffic and the internet-traffic generated from social channels, media and tools are as we have never seen before.

People converse, share, comment, publish and save in real-time and anywhere: videos, photos, text, documents, audio and files they want without any limits. This means that data, foresights and insights from social channels, media and tools are henceforth critical for enterprises, public sector and organizations.

A set of  social monitoring tools emerge to help businesses discover the non-obvious, yet contextually relevant conversations taking place in real- time across the social industry. 

As the goal is to help companies pre-empt, instead of react, Connectikpeople.co, soon #Retinknow encourages businesses to focus on, social monitoring tools that can:

• Capture the conversations that matter based on volume, velocity, channel, and time;

• Get the foresight on trending topics, influencers, high volume terms, and channels that matter ;

• help pre-empt the real-time conversation;

• help end-users purchase topics that relate to their brands, products, customers, competitors, events, and audience profiles;

• Can rely on automated machine learning classification and patterning engine, to find the contextually relevant conversations that matter, predicts which will matter next and serves up foresight and insights that enable businesses to take action.

The social monitoring tool should deliver rich real-time predictive social intelligence in an easy-to-use visual interface.

Meaning, inter alia that, business managers and marketers can take predictive actions on the conversations impacting their business.  

As a Software as a Service (Saas), it should be flexible, scalable, seamless, comprehensive and secure with an intuitive console that lets you access predictive insights from where ever you are, whenever you need them.