The advent of big data-driven subscriber-centric analytics for mobile operators: trends, stakes and recommendations.

At the mobile operators, the current major threat is the growing lowering of their traditional revenues pulled from Voice and SMS. This trend is global, as, multifunction messaging apps and social platforms become more and more popular.

This means that, every mobile operator needs to rethink its activities and services; mobile operators need to improve  their base marketing effectiveness and to harness the unmatched opportunities provided by the emerging technologies. 

Among these emerging technologies Big Data/Analytics can dramatically increases the opportunity for new revenues and streamline critical operations and processes. 

Mobile operators can also leverage big data/analytics for: segmentation, retention, and campaigns; better understanding of subscriber behavior; customized its offerings and improve in real-time the customer experience.