The mass market biometric identification solutions landscape: stakes, trends and recommendations.

Indeed, we are still at the early stage of this industry, but it is progressively exciting to observe that disruptive players of this nascent industry focus significantly on simplicity and the end-to-end security to improve user experience.

Connectikpeople.co, soon #Retinknow can observe that fingerprint scanners built into Apple and Samsung smartphones lead the trend. Apple’s Touch ID replaces the traditional PIN code for payment cards via Apple Pay. 

Apple henceforth gives third-party developers access to the Touch ID application programming interface (API), enabling integration of its biometric identification method into iOS apps. Samsung has also introduced its fingerprint scanner earlier this year.

Financial institutions begin to react including the US branchless bank Simple and Australia’s Bank of Melbourne. 

It is also encouraging to observe that major wallet operators: PayPal and Alipay have upgraded their apps to allow users to sign in and authorise payments by swiping their finger.