The convergence of social data and platforms, mobile and travel, riders and passengers in mobile-driven world.

Uber, like BlaBlaCar, and others online community marketplaces that connect drivers with empty seats to passengers looking for a ride, demonstrate how the mobility combined with the emerging technologies, such as bigdata/Analytics, cloud computing, location services, and social platforms, can improve our living conditions, by making travel less costly, more social and secure and more efficient across the world.

Uber, like BlaBlaCar, for instance, use Big data/Analytics, to improve inter alia: effectiveness of their marketing campaigns, to optimize the performance of their CRM campaigns and develop programs to improve the customers' experience.