Digital Index Online Shopping data for the holiday season: Thanksgiving Day, Black Friday and Cyber Monday.
It is more and more exciting to see how, mobile devices transform and will
transform our interactions and behaviors.
From shopping via entertainment, social interactions to our working
conditions and our overall access to health services, mobility is a place to
transform our digital presence and mobile devices continued to play a dominant
role.
We have captured for you Adobe’s online shopping reports, which aim to offer
the most comprehensive compilation of data in the industry.
According to this index, between November 1 and November 28- 2014, $32
billion have been spent online, 14 percent more than in 2013.
Thanksgiving Day and Black Friday set new sales records with $1.33 billion
and $2.4 billion, respectively.
For the first time smartphones nearly doubled their share of total online
sales on both days. November 11 (“Singles’ Day”) set a new sales record with
$1.29 billion and is expected to surpass Cyber Monday in growth this year.
The average order value for sales coming directly from a social network was
led by Facebook with $114.45.
