Critical trends surrounding Mobile Messaging.

It is more and more exciting to observe how Mobile Messaging is transforming personal communications, marketing and the Digital Economy.

We can observe that, the primary means of human communication is shifting from voice to mobile messaging-based communication. 

Mobile operator SMS and MMS was the initial driver of the messaging era, henceforth the new broadband-based mobile messaging platforms are radically and dynamically transforming messaging communications into our personalized ‘’connectivity conduit’’. 

Mobile messaging platforms are becoming inter alia centralized hubs and distributors of personal communications, marketing communications and digital media.

Messaging platforms are enabling broader and more nuanced communications options and consumers are showing a growing interest in small group and one-to-one interactions.

Messaging platforms are becoming powerful hubs for mobile commerce and financial services (WeChat, Line and more). 

A report from Research and Markets estimates that 59% of the world population between the age of 14-65, more than 2.8 billion people, use mobile messaging communications regularly.