Visual QR Code technology in e-commerce in China.

The ability to enhance customer engagement on mobile platforms in real-time, is henceforth vital for merchants and for a set of ecommerce actors. 

Based on the realities that, consumers are up to four times more likely to scan a Visual QR Code than a regular black and white QR Code and the fact that, QR codes are especially popular in China due to their social network connectivity and app download abilities, Alibaba Group and Visualead also entered into a strategic cooperation agreement for the use of Visualead’s patents and technology across Alibaba Group’s ecosystem. 

Henceforth, Visualead is working closely with Mashangtao, the scannable code technology service of Alibaba Group, to provide innovative tools and solutions to sellers on Taobao Marketplace and Tmall.com, China’s two biggest online shopping platforms. 

Visualead and Mashangtao are also engaged in joint projects in the areas of anti-counterfeiting, mobile, and video. 

Alibaba expects that, Visual QR Code technology will complement their mobile marketing initiatives and enhance their ability to take advantage of the booming O2O opportunities in China.

If unfamiliar, Connectikpeople.co recalls that, Visualead’s computer vision and machine learning technology can turn any image, profile picture, animation, and even video into an engaging and effective Visual QR Code, which can be easily scanned by any QR Code reader.