CRM system and marketing automation: major drivers and challenges, Key and prominent Vendors.
More than ever, Large
Business and SMB need productive, secure, flexible and scalable tools. They need
new opportunities with predictive analytics, to inter alia: streamline their
operations, and personalize customer service based on a customer's history and
prior interactions.
In this quest, CRM systems and marketing automation can bring peace in
minds by helping Large Businesses and SMB to create, develop, and enhance
customer relationships to maximize customer value, corporate profitability, and
ultimately the shareholder's value.
For those who unfamiliar, Connectikpeople.co recalls that, a CRM is a
software solution used to manage organizational interaction with the existing
and prospective customers. CRM software supports organizations to maintain
contact details of their existing or prospective customers, including details
such as names, addresses, phone numbers, call records, and purchase history.
The Marketing automation refers to automation of internal marketing
processes. Here, we talk about relevant and actionable information to the right
person at the right time through a correct channel.
According to Research and Markets, one of the major drivers of the market
is increased adoption across on-demand software sub-segments.
‘’ Advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. On-demand solutions make it easier for firms to obtain new modules, sites, and functionalities because they just need to activate new logins or features’’, states the report.
But Connectikpeople.co can also observe that, Fragmented implementations and
poor usability of the CRM system are among the major challenges confronting the
market, which results in financial losses to the organization.
Key Vendors incluse :
- Microsoft
- Oracle
- SAP
- Salesforce.com
Prominent Vendors include :
