CRM system and marketing automation: major drivers and challenges, Key and prominent Vendors.




More than ever, Large Business and SMB need productive, secure, flexible and scalable tools. They need new opportunities with predictive analytics, to inter alia: streamline their operations, and personalize customer service based on a customer's history and prior interactions. 

In this quest, CRM systems and marketing automation can bring peace in minds by helping Large Businesses and SMB to create, develop, and enhance customer relationships to maximize customer value, corporate profitability, and ultimately the shareholder's value. 
For those who unfamiliar, Connectikpeople.co recalls that, a CRM is a software solution used to manage organizational interaction with the existing and prospective customers. CRM software supports organizations to maintain contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. 

The Marketing automation refers to automation of internal marketing processes. Here, we talk about relevant and actionable information to the right person at the right time through a correct channel. 

According to Research and Markets, one of the major drivers of the market is increased adoption across on-demand software sub-segments.


‘’ Advantages of quick deployment and simplicity of configuration for sales administrators make it an attractive substitute for on-premise solutions. On-demand solutions make it easier for firms to obtain new modules, sites, and functionalities because they just need to activate new logins or features’’, states the report


But Connectikpeople.co can also observe that, Fragmented implementations and poor usability of the CRM system are among the major challenges confronting the market, which results in financial losses to the organization.
Key Vendors incluse :
  • Microsoft
  • Oracle
  • SAP
  • Salesforce.com
Prominent Vendors include :
  • 800App CRM
  • Amdocs
  • Aplicor
  • AsiaInfo-Linkage
  • IBM
  • Kingdee International Software
  • NetSuite
  • Neusoft
  • Shanghai Bokesoft Information
  • SugarCRM
  • UFIDA
  • Zoho

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