Marketing Automation Software: trends, drivers, assumptions and key vendors.

Connectikpeople Graph

Digital services, products and technologies are more and more called to be tailored. In this schema, convenience, performance and increased productivity are the keystone.

The Marketing Automation Software market is henceforth driven by the need of marketing accountability, third-party application ecosystem, and Connectikpeople.co is proud to observe that these drivers among others are creating demand of the software across various verticals. 

For those who unfamiliar, the Marketing automation software is a sales and marketing tool susceptible, to help companies turn the customers into delighted customers. The software broadly focuses on range of automation and analytic tool for sales and marketing activities through multiple online channels. 

According to Research and Markets, the major factors which are restricting the growth of Marketing Automation Software market are open source solution, technology shift, and data privacy. 

In its recent report, there are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of global assumptions include political, economic, social, technological and economic factors. 

Keys vendors include: Act-On Software Inc, Adobe Systems Incorporated, Cognizant, Hubspot Inc, Ibm Silverpop, Marketo, Oracle Eloqua, Salesforce, Sas Institute Inc. and Teradata Aprimo.