Mobile Wallet Platform in our mobile-driven world.
Henceforth digital Wallet Platforms are part of
exciting technologies that streamline and facilitate our digital experiences.
From:
- Allowing end-users to manage and operate all of their cards, including credit, debit, loyalty and gift cards
- Recommending relevant ‘next best offer’ promotions to customers based on their location, transaction history data and additional data sources
- Managing mobile proximity transactions and payments at point of sale
- Allowing users to send money to existing users or future users, reducing the need for any other tools in financial transactions,
Its capabilities are exciting. The use of APIs to allow for the integration and development of value-added
services in this industry is critical as vendors of Mobile Wallet platforms have to
focus on the highly modular and flexible architecture, which allows users to
plug-and-play the pieces of the solution that they require.
Integrated advanced analytics and big data capabilities with customer
recommendation tools to create personalized offers in real-time are excellent
tools to further enhance the experience.
The Ovum Decision Matrix report provides a detailed assessment of seven
mobile wallet platform vendors, including a summary of each vendor's mobile
wallet platform capabilities based on a quantitative assessment of its influence
on the global white-label mobile wallet platform market, and the quality and
breadth of the functionality provided by its platform and underlying
technology.
