Connected Cars in our data-driven world.

In our modern society the car is one of our most ordinary companions with which, we have progressively access to growing number of value added services.

Thanks to mobile operating systems like Android and iOS, embarked progressively within the cars, a set of data points such as infotainment, location, speed, fuel consumption, carbon output, mechanical wear and tear, music selection, distance from home, and more are generated in real-time and accessible anywhere and anytime. 

Meaning that, opportunities and potentialities are endless, when it comes to Connected Cars.  

In fact, it is obvious that, connected cars will create new business models and will provide unmatched opportunities for current businesses to greatly improve their service offerings. 

Beyond a set of concerns related to: privacy, technology maturity, and lack of technical skills to build these systems, areas like targeted marketing, fleet management, event planning, city planning, insurance, and auto repair will benefit immensely from the data that connected cars will generate.

A recent study by McKinsey and Company states that 13% of car buyers would refuse to buy a new car without connectivity and that number will continue to rise. However, 37% said they would never buy a connected car due to security reasons.