Market data solution for the consumer app store economy: February 2015.

The Worldwide App Annie Index for Apps February 2015 is already there! Zero major new trends: social media apps, dating apps, multifunction messaging apps, keyboard and security apps continue to lead excitements around the world, in terms of popularity and revenue generated.

Facebook, Google and Apple are top publishers around the world.

 Personalization-driven strategy has been very effective in emerging markets and top apps, Google Play and iOS combined include:

360 Mobile Security (trough Google Play): an all-in-one utility for malware protection, memory optimization, power saving, app/file management, remote device location/locking and even privacy locking at the app level.

Pandora radio, Spotify and Line for iOS; Sungy Mobile’s GO Keyboard saw its downloads surge.