Mobile Augmented Reality App: drivers, forecasts, types and trends.

The mobility is transforming all around us, in terms of productivity and innovations, living conditions and performance. Therefore, not amazing to observe that, the proliferation of smartphones and tablets with powerful capabilities including smart sensors, and smart apps, smart technologies and soon 3D cameras, provides and will provide an exciting means for people to experience and enjoy Augmented Reality (AR). 

According to a new report from Tractica, “There is a growing awareness of AR and an understanding about how the technology can be beneficial in a variety of sectors. One of the most notable trends is product visualization, where users are able to view how items will look in their homes without having to visit a physical location or commit to a purchase when not quite certain.” 

Tractica’s report, “Augmented Reality for Mobile Devices”, provides global market forecasts for installed base, active users, downloads, and revenue for mobile augmented reality applications. 

Tractica, predicts that the market momentum will drive growth in annual downloads of mobile AR apps to 1.2 billion worldwide by 2019; up from 272 million downloads in 2014.