Oracle Data as a Service in our unstructured data-driven world: Stakes, opportunities and challenges.

Stakes, opportunities and challenges related to the types of social media available on the chart below, are extremely various, exciting and strategic.

 

Hootsuite illustration.

We are more and more surrounded (by) and we produce more and more unstructured data assets.  Unlock structured, reliable and actionable insights from this world of unstructured data; naturally give businesses the critical asset they need to innovate and make a real business impact.

To help organizations increase customer understanding and extract meaningful insights from any form of indirect or direct customer feedback, Oracle has released Oracle Data as a Service (DaaS) for Customer Intelligence. 

With this launching, Connectikpeople.co encourages organizations and enterprises to focus inter alia on their real-time ability to:

·        Extract and unify insights from a growing world of unstructured data assets,

·         Capture a complete view of customer input across social and enterprise channels,

·        identify and manage customer issues,

·         Understand how customer voice is impacting sales,

·        Have visibility into marketing and social conversations,

·        A broader view of the customer voice and how it impacts overall business,

·        Unify different unstructured customer data sources,

·        categorize, and extract structured insight from any type internal or external unstructured data, including chat logs, forms, surveys, comments, and user forums,

·         Unlock the most competitive insights,

·         increases customer understanding for global enterprises,

·        Turn massive amounts of unstructured data into valuable customer signals. 

A flexible and scalable, seamless and secure cloud solution that provides businesses with structured, reliable and actionable insights and data, the richest understanding of consumers across both digital and traditional channels based on what they do, say and buy, is always recommended by Connectikpeople.co.