Personalized mobile campaigns for Apple’s Passbook and Google Wallet in Adobe Marketing Cloud.

The maturation and the sophistication within Adobe Marketing Cloud, continues. This time, Vibes and Adobe are bringing together a new mobile solution with the goal to help marketers create a closed-loop experience for mobile campaigns.

For those who unfamiliar, Connectikpeople.co recalls that, Adobe Marketing Cloud can provide a comprehensive and integrated set of capabilities that span analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration.

When it comes to Vibes’ technology, it can power campaigns across all mobile channels, including mobile wallet, SMS and push messaging, enabling brands to personalize, distribute and manage digital content (loyalty cards, coupons, etc.) for consumers. 

Henceforth the integration can allow digital marketers to create and manage campaigns for mobile wallet, SMS and push messaging seamlessly from a single platform.

Vibes will also complement two solutions of the Adobe Marketing Cloud: Adobe Campaign and Adobe Analytics.