Critical insights from the Apple financial results for its fiscal 2015 second quarter ended March 28, 2015.



With nearly 62 millions iPhones sold worldwide, Apple beyond its daunting prices inspires: confidence, quality and security. For how long, these excitements will continue to flare up the sales records? Difficult to voice!  But the most exciting is to note that: in a near future, Apple will move its core of growth and development in Asia with: new stores, R&D centers, new strategic alliances, new services, new strategic plans and with a lot of concessions on data. 

China is a great illustration of what will occur in a near future in terms of concessions, sales, expansions, profits and alliances.

If these successive sales records on the iPhones represent a powerful source of revenue (nearly 70%), it is clear that, this situation is very dangerous for the investors. Apple needs new sources of revenue and growth to balance its growth and development.  

The Company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. International sales accounted for 69 percent of the quarter’s revenue.

The growth was fueled by record second quarter sales of iPhone® and Mac® and all-time record performance of the App Store
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