Marketing and Technology Best Practices in our digital age.
In our digital age where marketers are only utilizing about 15 percent of technologies and capabilities they are already paying for, Connectikpeople.co encourages marketers to focus inter alia on:
- A clear understanding of how customers and prospects interact with their brands at every stage, from consideration, to engagement, to purchase and advocacy,
- To reach out to their CIO to collaborate, plan, and integrate activities,
- to develop an understanding of the technology that is required to deliver the optimal customer experience and co-design the technology roadmap with the CIO, allowing flexibility in design to incorporate new technology and third party applications,
- To build the right culture and cross-functional environment,
- Hire the right talent,
- Be agile, be open to taking chances and remain risk receptive.
The right mix of technology, data, analytics, people, and processes for
success is critical, so Connectikpeople.co also recalls that, the focus should
not be in adopting more technologies, but in applying them to solve business
needs and inspire behaviors.
