Unlock the value of marketing data.



Customer expectations are increasingly high in terms of quality, costs and security. In this momentum, marketers need to maximize inter alia:   


  • data from marketing automation and web analytics platforms,

  • Pull together data sitting in web analytics, email marketing and marketing automation tools and transform it into audience data for targeting,

  • To use that data to effectively target audiences or maximize the impact of campaigns,

  • Connect audience data from across disparate marketing solutions to enhance targeting,

  • Automate workflow to identify an audience,

  •  Classify and categorize audience data,

  • Avoid long integration cycles,

  • break down traditional silos and connect the relevant data they need to create great customer experiences

A more integrated approach to managing audience data that allows the customer experience to be inter alia: carefully orchestrated across paid, owned and earned media channels is always exciting.

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