Unlock the value of marketing data.
Customer expectations are increasingly high in terms of quality, costs and security. In this momentum, marketers need to maximize inter alia:
- data from marketing automation and web analytics platforms,
- Pull together data sitting in web analytics, email marketing and marketing automation tools and transform it into audience data for targeting,
- To use that data to effectively target audiences or maximize the impact of campaigns,
- Connect audience data from across disparate marketing solutions to enhance targeting,
- Automate workflow to identify an audience,
- Classify and categorize audience data,
- Avoid long integration cycles,
- break down traditional silos and connect the relevant data they need to create great customer experiences
A more integrated approach to managing audience data that allows the
customer experience to be inter alia: carefully orchestrated across paid, owned
and earned media channels is always exciting.
