Tailored marketing capabilities according to IBM and Facebook

In our mobile-driven age, customization is a game changer when it comes to reach the right people at the right time with the right message. 

The combination of Facebook’s ad technologies with IBM's Journey Analytics, steps into this way. 

Henceforth, IBM and Facebook work together to ensure that  IBM’s marketing cloud clients can utilize Facebook’s ad capabilities such as Custom Audiences, along with IBM’s deep analytics and design features, to create ‘meaningful’ experiences for their customers across applications and devices.