Beacon technology in our mobile age: excitements, applications, expectations and pure-players.

Beacon devices.

We are still at the early stage when it comes to Beacon technology. However it is clear that, excitements from technology providers, like Apple and Google are huge.

Merchants more and more find in this technology a promising opportunity to inter alia: push back against online-only e-commerce sites; increase customer’s engagement, drive more in-store sales, and communicate with mainstream consumers in store.

For those who unfamiliar, Connectikpeople.co recalls that, Beacons are among the most promising new mobile technologies helping real-world merchants win back sales. These devices communicate with smartphone apps indoors through a Bluetooth signal.

Top applications include: offers, coupons, data-collection, as well as loyalty, payments, and digital-marketing programs. 

With Apple's iBeacon implementation meaning that iPhones running iOS 7 and above, can scan for beacons in the background, even when the appropriate apps are closed,  Apple is still in the lead, and ahead of Google, when it comes to beacon technology.