Learn more about Programmatic Content Marketing Platform to Scale across Social, Native and Content Discovery Channels.
In our digital age, where
data and mobility are at the core of stakes, where marketers want to execute effective content-driven brand experiences to the
right audience efficiently and at scale, Connectikpeople.co recalls that; a Programmatic
Content Marketing Platform to Scale across Social, Native and Content Discovery
Channels, should be inter alia: - A solution to efficiently target, distribute and optimize branded articles and videos to the right audience,
- Process real-time contextual, audience, editorial and page-level behavioral data and optimize cross-device campaign delivery across social, native and display inventory,
- Target, distribute and optimize a brand’s content marketing campaign across all digital channels and devices with programmatic technology in real-time,
The ability to analyze a full suite of data points like time spent, scroll
depth, scroll rate, social shares and video plays to optimize each piece of
content for optimal performance is also critical
like the ability to drive more meaningful engagement and ROI.
