Learn more about Programmatic Content Marketing Platform to Scale across Social, Native and Content Discovery Channels.



In our digital age, where data and mobility are at the core of stakes, where marketers want to execute effective content-driven brand experiences to the right audience efficiently and at scale, Connectikpeople.co recalls that; a Programmatic Content Marketing Platform to Scale across Social, Native and Content Discovery Channels, should be inter alia:

  • A solution to efficiently target, distribute and optimize branded articles and videos to the right audience,

  • Process real-time contextual, audience, editorial and page-level behavioral data and optimize cross-device campaign delivery across social, native and display inventory,

  • Target, distribute and optimize a brand’s content marketing campaign across all digital channels and devices with programmatic technology in real-time,

The ability to analyze a full suite of data points like time spent, scroll depth, scroll rate, social shares and video plays to optimize each piece of content for optimal performance is also critical like the ability to drive more meaningful engagement and ROI.

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