Mobile augmented reality adoption.

Our mobile capabilities increase at an accelerated pace. Henceforth you can combine in real-time: entertainment, work, pleasures, solace, security and happiness on the same device.

Mobile augmented reality in this perspective, is rapidly growing in adoption in terms of AR app downloads, revenue, and the total installed base of actively used apps.

For those who unfamiliar, Mobile augmented reality (AR), is an enhanced version of a real-world environment with elements overlaid by computer-generated information on the mobile device display.

Its applications encompass categories including: gaming and entertainment, marketing and advertising, information, education and toys, retail and product visualizations, and industrial applications. 

According to Tractica, gaming and entertainment apps will continue to constitute the largest number of downloads.

 Other categories including: industrial, education and toys, and retail and product visualizations pave their way. 

A recent report from Tractica, states that, the installed base of actively used mobile AR apps will grow from 292 million in 2015 to more than 2.2 billion by 2019, representing a compound annual growth rate (CAGR) of 76%. 

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