Mobile Location-Based Services in our mobile age.

LBS-enabled mobile devices such as smartphones, tablets, and wearable devices are at the center of excitements with drivers like increased adoption of GPS-enabled devices; influence of LBS on Social Networking.

Privacy Concerns remain the critical challenges when it comes to LBA, the newest form of mobile advertising that uses LBS (Location-Based Services) technology and targets users based on their current location. 

According to Technavio the global mobile location-based services market is expected to grow at a CAGR of over 36% from 2015-2019. 

Key Vendors include: Facebook Inc.; Foursquare Inc.; Google Inc.; Groupon Inc. ; HERE  and TomTom NV.