Location Analytics in our digital age.




Henceforth in our data-driven age driven by the increasing adoption of smart technologies, smart applications and connected devices, big data and fast data also imply: big opportunities and actionable insights.

When it comes to Location Analytics, Connectikpeople.co talk about: Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping); Services (Consulting Services, System Integration) and others related trends. 

The location analytics is an approach which converts the data into actionable insights and the insights into business outcome.

The increasing adoption of smart technologies and connected devices is at the core of this momentum.

According to Research and Markets, due to its better outcome when integrated with the business process the location analytics market is expected to grow from USD 7.2 Billion in 2015 to USD 14.2 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 14.5% from 2015 to 2020. 

Major vendors that offer location analytics tools and services globally include:  SAS Institute (U.S.), TIBCO Software (U.S.), Esri (U.S.), Oracle Corporation (U.S.), Pitney Bowes (U.S.), and others.

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